Smart Consumerism Definition
Muji is known to provide with simple, efficient and rather cheap products. Thus it has been for long taken for a "jap house fashion" shop. It is not, not a fashion, nor a minimalist style (subjet to change thus faster renew of products). It's a real phylosophy of consumerism, simply described in this small dedicated website, a lesson for our way to see things ::: http://www.muji.com/message/